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Articles from "Ho Chi Minh City University of Industry and Trade"

Managerial accounting system between corporate governance and knowledge management

Access Journal, Volume 5, Issue 2, May 2024

Human resource management on the efficiency of adopting marketing strategies: a study in Vietnam

Access Journal, Volume 5, Issue 3, September 2024

Role of digital marketing in competitive advantage

Access Journal, Volume 7, Issue 1, January 2026

Effect of market orientation on innovation, intellectual capital and strategic management accounting: evidence from tourism enterprises

Access Journal, Volume 7, Issue 1, January 2026

Comparative assessment of traditional, digital, and hybrid marketing on firm performance in Vietnam

Access Journal, Volume 7, Issue 2, May 2026

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