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Articles with keyword "marketing strategy"

Human resource management on the efficiency of adopting marketing strategies: a study in Vietnam

Access Journal, Volume 5, Issue 3, September 2024
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Quang Linh HUYNH, Van Kha NGUYEN
Pages: 459-477


0.6
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0.31
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The National Reference List (NRL) of contemporary Bulgarian scientific publications with scientific review, maintained by the Minister of Education and Science through the National Center for Information and Documentation (Ref №: 3818)

The journal is included in the official list of peer-reviewed scientific journals of the Ministry of Education and Science of Poland from July 17, 2023. (Ref №: 31621)
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Human CapitalVietnamsustainable developmenttourismeconomic growthcompetitive advantageinnovationssustainabilitygross domestic productEuropean Unionmanagementartificial intelligenceconsumer behaviorinvestmentlabour marketDigital transformationinnovationSocial entrepreneurshipEntrepreneurshipefficiency

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