Access Journal

Access to Science, Business, Innovation in the Digital Economy

Articles with keyword "marketing budget"

Planning the digital marketing budget: computer modelling for decision making

Access Journal, Volume 4, Issue 2, May 2023
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Liudmyla DOROKHOVA, Andres KUUSIK, Radi DIMITROV, Kristian PENTUS, Oleksandr DOROKHOV, Mariana PETROVA
Pages: 248-260

Digital transformation of marketing process management in SMEs: evidence from the restaurant sector

Access Journal, Volume 7, Issue 2, May 2026
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Svitlana MELNYCHENKO, Taner ISMAILOV, Svitlana LABUNSKA, Tsvetelina KABAKCHIEVA
Pages: 396-425


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The National Reference List (NRL) of contemporary Bulgarian scientific publications with scientific review, maintained by the Minister of Education and Science through the National Center for Information and Documentation (Ref №: 3818)

The journal is included in the official list of peer-reviewed scientific journals of the Ministry of Education and Science of Poland from July 17, 2023. (Ref №: 31621)
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Social entrepreneurshipmanagementHuman Capitalgross domestic productEntrepreneurshipefficiencyKnowledge managementsustainabilityinvestmentVietnamForeign Direct Investmentartificial intelligenceDigital transformationCOVID-19 pandemicconsumer behaviorinnovationeconomic growthtourismsustainable developmentinnovations

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