Access Journal

Access to Science, Business, Innovation in the Digital Economy

Scientific enquiry into the flat social media innovation based modeling of flat social entrepreneurship for economic and non-economic opportunities

Published: May 1, 2020
Views: 882
Downloads: 48
Download PDF

Flat Social Entrepreneurship is an innovation of modelling in the field of social entrepreneurship evolvedas the innovation of technology and flat social Medias used in daily life of an individual or an organization.Innovation and technological resources are key to solvesocial problems thatare dealt to have economic and non-economic opportunity as per the need of the individuals and business society. It is a new schoolof thought in business and management sector. As like as flatly appeared, modelling of flat social entrepreneurship has been developed. The main aim of this investigation is to begin debateflat social entrepreneurship and innovation practices in the world. This paper is based on scientific review in context ofsocial entrepreneurship, flat social Media and innovation and propounded modelling of flat social entrepreneurship. It is a grounded theory based on the first layer from the bottom of flat earth theory as a fundamental, second layer is use of flat social Medias prone entrepreneurship that is a kind of flat social entrepreneurship in the third layer, which could be a basement of innovation. On the fourth layer at top, innovation create new economic and non-economic opportunities. It has a broad scope since flat social Media use in the startup directly and indirectly. Ultimately, innovation cycletakes socio economic transformationby flat social entrepreneurship in the planet.
JEL Classification:
A13, O31 & O36
  • Alter, K. (2002). Case Studies in Social Entrepreneurship. Washington, DC: Counterpart International. Anthropology, 23: 175–92.
  • Alvord, S. H.; Brown, L. D. and. Letts C. W (2004). “Social entrepreneurship and societal transformation: An exploratory study,” The Journal of Applied Behavioral Science, vol. 40, no. 3, pp. 260-282.
  • BarNir, A. and Smith, K. (2002) ‘Interfirm Alliances in the Small Business: The Role of Social Networks’, Journal of Small Business Management, 40(3): 219–32.
  • Brockhaus, R. (1980). ‘Risk Taking Propensity of Entrepreneurs’, Academy of Management Journal, 23(3): 509–20.
  • Cheng, C. and Shiu, E. (2018). How to enhance SMEs customer involvement using social media: The role of Social CRM. International Small Business Journal: Researching Entrepreneurship, 37(1), pp.22-42.
  • Dees, J. G. & Anderson, B. B. (2003) ‘For-Profit Social Ventures’, International Journal of Entrepreneurship Education, 2, pp. 1-26.
  • Dees, J. G. (1998). ‘Enterprising Nonprofits’, Harvard Business Review, 76(1): 54–67.
  • Dunkwu, Jude and Obiajulu, Egbunike and Ozuem, W. (2016). Understanding Social Entrepreneurship: An Exploration of Theory and Practice. World Journal of Social Sciences, 6 (3). pp. 86-99.
  • Durkin, M., McGowan, P. and McKeown, N. (2013). 'Exploring social media adoption in small to medium-sized enterprises in Ireland', Journal of Small Business and Enterprise Development, 20(4), pp. 716-734.
  • Garcia-Morales, V., Martín-Rojas, R. and Lardón-López, M. (2018). Influence of social media technologies on organizational performance through knowledge and innovation. Baltic Journal of Management, 13(3), pp.345-367.
  • Gavurova, B., Bacik, R., Fedorko, R. and Nastisin, L. (2018). The customer’s brand experience in the light of selected performance indicators in the social media environment. Journal of Competitiveness, 10 (2), pp.72-84.
  • Goel, R. (2008). E-Commerce. New Delhi: New Age International Ltd Publishers.
  • Helal, G., Ozuem, W. and Lancaster, G. (2018). Social media brand perceptions of millennials. International Journal of Retail & Distribution Management, 46(10), 977-998.
  • Jagongo, A. and Kinyua, C. (2013). The Social Media and Entrepreneurship Growth (A New Business Communication Paradigm among SMEs in Nairobi). International Journal of Humanities and Social Science, 3(10), pp.213-227.
  • Jones, N., Borgman, R. and Ulusoy, E. (2015). Impact of social media on small businesses. Journal of Small Business and Enterprise Development, 22(4), pp.611-632.
  • Kasavana, M. L., Nusair, K., &Teodosic, K. (2010). Online social networking: Redefining the human web. Journal of Hospitality and Tourism Technology, 1(1), 68-82. doi:10.1108/17579881011023025 Kärkkäinen.
  • Kim, A. and Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486.
  • Koch, H., Leidner, D. and Gonzalez, E. (2013). Digitally enabling social networks: resolving IT-culture conflict. Information Systems Journal, 23(6), pp.501-523.
  • Kotler, P. and Armstrong, G. (14th ed.) (2011). Principles of Marketing. Pearson Prentice Hall.
  • Maree, T. (2017). The Social Media Use Integration Scale: Toward Reliability and Validity. International Journal of Human–Computer Interaction, 33(12), pp.963-972.
  • Martin,R. L. and Osberg,S.(2007). 'Social entrepreneurship: the case for definition,” Stanford Social Innovation Review, vol. 5, no. 2, pp. 28-39.
  • Reis, T. (1999). Unleashing New Resources and Entrepreneurship for the Common Good: A Scan, Synthesis, and Scenario for Action. W.K. Kellogg Foundation.
  • Smith, P. and Taylor, J. (2004). Marketing Communications: An Integrated Approach. London: Kogan Page Limited.
  • Sandal, J-U. (2019). Museum Science and the Creation of Artifacts. International Scientific and Practical Internet Conference "Competitiveness and Innovations: Problems of Science and Practice", pp. 447-450. ISBN 978-617-7801-07-7
  • Uyar, A. and Boyar, E. (2015). An Investigation into Social Media Usage of Publicly Traded Companies. Journal of Corporate Accounting & Finance, 27(1), pp.71-78.

Publish your science journal

If you like ACCESS journals system, you can publish your journal with us at a reasonable price