Innovations as the main challenge in the field of health tourism in Latvia
Email:
jelena.lukjanova@isma.lv
Information Systems Management Institute (ISMA), Riga, Latvia
Email:
tatjana.odinokova@isma.lv
Information Systems Management Institute (ISMA), Riga, Latvia
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Abstract:
Globalization is the process which takes places in the modern world, fierce competition in the tourism market, growing demand for tourists, changing tourist preferences, development of information technologies – need point for the tourism industry, including health tourism sector, move to an innovative development path. Recognition at the state level of health sphere tourism as one of the priority areas of the national economy in Latvia opens up great opportunities for the development of innovative activities in this area. This article discusses the main directions of state policy in the field of tourism, factors affecting the innovative development of the health tourism sector in Latvia, including the role in health tourism cluster.
Keywords:
JEL Classification:
O30; O38; O40
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