Virtual tourism: development, types and forms, opportunities and disadvantages

Published Online: Jul 31, 2025

Liudmyla DOROKHOVA

Email: liudmyla.dorokhova@ut.ee
University of Tartu, Tartu, Estonia

Silvia BELOEVA

Email: sbeloeva@uni-ruse.bg
“Angel Kanchev” University of Ruse, Ruse, Bulgaria

Nataliya VENELINOVA

Email: nvenelinova@uni-ruse.bg
“Angel Kanchev” University of Ruse, Ruse, Bulgaria

Dzhavid MIRZOIEV

Email: javid20082@gmail.com
Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine

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Abstract:

Objectives: In the context of the computerization of society as a whole and the economy of the service sector in particular, the study of virtual tourism is essential for evaluating its impact on traveler behavior and the transformation of the traditional tourism industry in the conditions of digitalization. Analyzing virtual tourism allows us to identify its potential for sustainable development, expanding access to cultural heritage, and reducing the burden on popular tourist destinations. Methods/Approaches: A literature-based approach was used to analyze and summarize scientific literature to identify key theoretical concepts and practical aspects of virtual tourism, as well as its development, features, advantages, and limitations, compared with traditional forms of tourism. The specifics of user behavior in the case of virtual tourism, its demand, and its impact on the tourism industry were examined. Results: A classification of virtual tours is presented according to types, objectives, and functions, as well as the level of implementation and technologies used. The main advantages and disadvantages of virtual tours are highlighted, along with target customer groups and their characteristics. Conclusions: Virtual reality tourism is actively developing and successfully utilizing the latest computer information technologies and gadgets. Virtual tourism activities represent a promising direction and a significant part of the travel industry, its elements, and components

Keywords:

virtual tourism, virtual experience, tourism innovations, virtual reality, augmented reality

Pages:

513-531

JEL Classification:

L83, L86, Z32

DOI:

https://doi.org/10.46656/access.2025.6.3(3)

How to cite:

Dorokhova, L., Beloeva, S., Venelinova, N., Mirzoiev, D. (2025). Virtual tourism: development, types and forms, opportunities and disadvantages. Access to science, business, innovation in digital economy, ACCESS Press, 6(3), 513-531, https://doi.org/10.46656/access.2025.6.3(3)

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