Access Journal

Access to Science, Business, Innovation in the Digital Economy
The journal uses continuous publication model. Current issue is in progress.
Published Online: Feb 20, 2024

Business approaches pathways towards strategic market capture in telecommunication industry

Published Online: Feb 20, 2024
Views: 323
Downloads: 32
Download PDF

Abstract:
Telecommunication business companies face many sustainability challenges that range from rapidly evolving technological and infrastructural changes to increase in the demands of potential customers or clients. While telecommunication business companies’ investment varies in terms of products and services, their focus on market also varies accordingly. However, the rapidly changing market due to technology evolution and customer demands bring in a lot more challenges than the ones which can be anticipated. Business sustainability in Telecommunication company’s business strategies vary according to the business model they use which influences on their focus on various business opportunities. Each competitor has different tactics to use when it comes to gaining the sustainable market share and generation of good revenue. Due to rapidly evolving nature of telecommunication industry, the telecommunication companies require regular assessment and improvement of their business focus. A thorough investigation and analysis of selected telecommunication business companies have been presented that focuses on highlighting the strengths and weaknesses of telecommunication companies with respect to conducting successful business and sustainable market capture strategies while carefully outlining the business model components that play crucial part in achieving it. Detailed evaluation of their focus on various business model canvas components and individual entities have also been presented to outline the importance of incorporating certain entities within the business model to target success. Impact of these strategies, 5G technology, its demands and promises have also been discussed to provide an insight into the need for improvement of business models for sustainable growth within telecommunication business sector.
Keywords:
Pages:
222-247
JEL Classification:
M1, M20, M30
How to cite:
Arisar, M. M. K., Lian-Ju, N., Jokhio, S. H.. (2024). Business approaches pathways towards strategic market capture in telecommunication industry. Access to science, business, innovation in the digital economy, ACCESS Press, 5(2), 222-247, https://doi.org/10.46656/access.2024.5.2(3)
References:
  • Aljanabi, A.R.A. (2022). The role of innovation capability in the relationship between marketing capability and new product development: evidence from the telecommunication sector. European Journal of Innovation Management, Vol. 25 No. 1, pp. 73-94
  • Al-Omoush, K., Ribeiro-Navarrete, B., McDowell, W.C. (2023). The impact of digital corporate social responsibility on social entrepreneurship and organizational resilience. Management Decision. https://doi.org/10.1108/MD-11-2022-1613
  • Athanasopoulou, A., De Reuver, M. (2020). How do business model tools facilitate business model exploration? Evidence from action research. Electron Markets, 30, 495–508
  • AT&T. (2021). Available online: https://vizologi.com/business-strategy-canvas/at--t-business-model-canvas (accessed on 25/09/2021)
  • AT&T Financial Review. (2022). https://investors.att.com/~/media/Files/A/ATT-IR-V2/financial-reports/annual-reports/2022/2022-managements-discussion-and-analysis.pdf (accessed on 14/10/2023)
  • Bhatia J. (2022). The Indian road to financialisation: a case study of the Indian telecommunication sector. Cambridge Journal of Economics. Volume 46, Issue 5, September 2022, Pp. 1025–1044, https://doi.org/10.1093/cje/beac039
  • Canestrino, R., Ćwiklicki, M., Di Nauta, P., Magliocca, P. (2019). Creating social value through entrepreneurship: the social business model of La Paranza. Kybernetes, Vol. 48 No. 10, pp. 2190-2216. https://doi.org/10.1108/K-03-2018-0135
  • China Mobile. (2022). Available online: https://vizologi.com/business-strategy-canvas/china-mobile-communications-business-model-canvas/ (accessed on 23/09/2023)
  • China Mobile Financial Review. (2022). Annual Report. https://www.chinamobileltd.com/en/ir/reports/ar2022/E8.pdf (accessed on 14/10/2023)
  • Elibal, K., Özceylan, E. (2021). A systematic literature review for industry 4.0 maturity modeling: state-of-the-art and future challenges. Kybernetes, Vol. 50 No. 11, pp. 2957-2994. https://doi.org/10.1108/K-07-2020-0472
  • Fried C., Lakomaa E. (2022). Monopolist logic? Managing technology in the telecom sector during technological and regulatory change. Business History. DOI: 10.1080/00076791.2022.2064851
  • Ferraz, R.M., Furquim, T.S.G., Kaczam, F., Veiga, C.P.d., Moura, G.L.d., Silva, W.V.d., Su, Z. (2023). Mobile instant messaging as an interaction tool in the business context. Journal of Contemporary Marketing Science. Vol. 6 No. 1, pp. 64-88. https://doi.org/10.1108/JCMARS-06-2022-0013
  • Ghazi A. Al-Weshah, Excimirey Al-Manasrah, Manar Al-Qatawneh. (2019). Customer relationship management systems and organizational performance: Quantitative evidence from the Jordanian telecommunication industry. Journal of Marketing Communications. 25:8, 799-819, DOI: 10.1080/13527266.2018.1449007
  • Goebel, K., Losekann, S.D., Polla, P.T.B., Montenegro, K.B.M., Ávila, A.R. (2023). Offering technologies for innovation: strategies and challenges. Innovation & Management Review. https://doi.org/10.1108/INMR-10-2021-0186
  • Gyemang, M., Emeagwali, O. (2020). The roles of dynamic capabilities, innovation, organizational agility and knowledge management on competitive performance in telecommunication industry. Management Science Letters , 10(7), 1533-1542
  • Habibniya, H., Dsouza, S., Rabbani, M.R., Nawaz, N., Demiraj, R. (2022). Impact of Capital Structure on Profitability: Panel Data Evidence of the Telecom Industry in the United States. Risks. 2022; 10(8):157. https://doi.org/10.3390/risks10080157
  • Hoang, P.D., Ta, T.D., Bui, H.-Y.T. (2022). Exploring the effects of brand risk management activities on brand security: a perspective from innovation stimulus as a moderator. Journal of Contemporary Marketing Science, Vol. 5 No. 3, pp. 266-290. https://doi.org/10.1108/JCMARS-10-2021-0034
  • Kalem G., Vayvay O., Sennaroglu B., Tozan H. (2021). Technology Forecasting in the Mobile Telecommunication Industry: A Case Study Towards the 5G Era. Engineering Management Journal, 33:1, 15-29
  • Kurniawan, F., Arifin, Z., Fanani, D. (2028). The Effect of Brand Image on Purchasing Decisions. Journal of Business Administration. 56 (1) 75-81
  • Moussaoui, M., Bertin E., Crespi N. (2022). Telecom Business Models for Beyond 5G and 6G networks: Towards Disaggregation? 1st International Conference on 6G Networking (6GNet), Paris, France, pp. 1-8, doi: 10.1109/6GNet54646.2022.9830514
  • Mushafiq, M., Arisar, M.M.K., Tariq, H., Czapp, S. (2023). Energy Efficiency and Economic Policy: Comprehensive Theoretical, Empirical, and Policy Review. Energies, 16, 2381. https://doi.org/10.3390/en16052381
  • Najm, N.A., Ali, W.W. (2022). Organizational readiness and innovation in the Jordanian telecommunication companies, International Journal of Productivity and Performance Management. https://doi.org/10.1108/IJPPM-01-2022-0051
  • NTT Docomo. (2021). available online: https://www.nttdocomo.co.jp/english/annual/2019/pdf/ar2019e\_02.pdf (accessed on 21/09/2021)
  • NTT Docomo Financial Review. (2022). https://group.ntt/en/ir/library/presentation/2022/230512e.pdf (accessed on 14/09/2023)
  • Osterwalder, A., Pigneur, Y. (2011). Business Model Generation: A handbook for visionaries, game changers and challengers. African Journal of Business Management, Vol.5 (7), 4
  • Raimi, L., Panait, M., Grigorescu, A., Vasile, V. (2022). Corporate Social Responsibility in the Telecommunication Industry—Driver of Entrepreneurship. Resources 11, no. 9: 79. https://doi.org/10.3390/resources11090079
  • Ribeiro, H., Barbosa, B., Moreira, A.C., Rodrigues R. (2023). A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-023-00222-w
  • Sajadieh, S.M.M., Son, Y.H., Noh, S.D. (2022). A Conceptual Definition and Future Directions of Urban Smart Factory for Sustainable Manufacturing. Sustainability 2022,14, 1221
  • Sanchez-Segura, M.-I., Dugarte-Peña, G.-L., Amescua-Seco, A., Medina-Dominguez, F. (2021). Exploring how the intangible side of an organization impacts its business model. Kybernetes, Vol. 50 No. 10, pp. 2790-2822. https://doi.org/10.1108/K-05-2020-0302
  • Sanchez-Segura, M.-I., Medina-Dominguez, F., Dugarte-Peña, G.-L., de Amescua-Seco, A., González Cruz, R. (2022). Engineering sustainable digital transformation projects immune to technical debt. Kybernetes. https://doi.org/10.1108/K-06-2022-0875
  • Susanty, A.I., Budiharjo, E., Winarto, W. (2022). Achieving an agile organisation in an Indonesian telecommunications company: investigation on leadership impact and mediation variables. Journal of Science and Technology Policy Management, Vol. 15, No 1, pp.6-30. https://doi.org/10.1108/JSTPM-07-2021-0095
  • Tanjung, M. (2023). Determinants of corporate governance compliance: what matters and what does not? Journal of Business and Socio-economic Development. Vol. 3 No. 3, pp. 237-252. https://doi.org/10.1108/JBSED-11-2021-0148
  • Terho, H., Salonen, A., Yrjänen, M. (2023). Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management. Journal of Business & Industrial Marketing, Vol. 38 No. 2, pp. 337-352. https://doi.org/10.1108/JBIM-12-2021-0596
  • Wang, X.,Wu, H., Lu, L. (2021). A Novel Service Provision Mode for Sustainable Development of the Telecom Industry. Sustainability, 2021, 13, 5164

Publish your science journal

If you like ACCESS journals system, you can publish your journal with us at a reasonable price